The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. We believe in changing that behavior. The way we treat our clothes today is simply not possible in the long run.
The philosophy of clothing care isn’t something new. Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. We wanted to bring it back, but with a modern solution. That’s why our founders Frej, Petra and Martin started Steamery in 2014.