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Welcome to the World of Steamery

We are Steamery Stockholm. A Scandinavian clothing care brand with a mission to change the way we treat our clothes.

Our Story

The lifetime of a garment today is unnecessarily short. The norm is that you buy a sweater, wash it way too often and throw it out way too early. We believe in changing that behavior. The way we treat our clothes today is simply not possible in the long run.

The philosophy of clothing care isn’t something new. Two generations ago everybody knew how to take care of their clothes, but since then the tradition has been forgotten. We wanted to bring it back, but with a modern solution. That’s why our founders Frej, Petra and Martin started Steamery in 2014.

Our Mission

At Steamery, our mission is to inspire and educate people to take better care of their clothes in order to make them last longer. We do that by creating smart, minimalistic and modern clothing care products that we believe will forever change the way we treat our clothes.

“I think we all need to slow down. Invest in clothes we really need, take good care of them, and hopefully one day pass them along to a new owner. It’s an essential part of the circular fashion way.”

– Petra Ringström, CEO & Co-Founder

We Are Steamery

Steamery Stockholm was founded in 2014 in Sweden and today we have resellers all over the world. We are entrepreneurs, designers and textile engineers, passionate about making clothing care modern again.

Care for Fashion

At Steamery we believe that caring should be a natural and easy thing to do. That’s why we created Care for Fashion, a platform where we have gathered all our best tips and tricks regarding clothing care. You will find everything you need to know about how to wash less, how to take care of different materials and how to treat your clothes the right way. And much more.

Learn More


Gym Clothes and Hard-shell

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Linen – The Natural Super Textile

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Introducing: Lint Brush

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How to steam

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How to Use a Fabric Shaver

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Wash Right: The Complete Guide to Doing Laundry

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