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A new look – same lasting scents

Our popular laundry detergents now come in new and improved bottles made of 100% recycled plastic. Fall in love with our gentle detergents all over again and elevate your laundry routine with their subtle, sophisticated scents.

Recycled
plastic

Our detergent bottles are made from 100% recycled PET.


Improved
design

New leak-proof caps that double as measuring cups.


Made in
Denmark

All our detergents are consciously produced in Denmark.

Delicate


Scented with rose & musk

Our Delicate Laundry Detergent nourishes and protects delicate materials like wool and silk. It contains lanolin oil that works as a conditioner for the textile fibers. Scented with a fresh and floral touch of rose and musk.


Buy Delicate

White


Scented with vanilla & jasmine

Our White Laundry Detergent ensures that your white clothes stay white and bright without any bleach. It removes tough stains and proactively prevents future stains. With a smooth and comforting scent of vanilla and jasmine.


Buy White

Dark & Denim


Scented with oud wood

Our Dark & Denim Laundry Detergent prevents dark textiles from looking washed out. It targets stains at a low temperature without removing color pigments in the process. Scented with rich and earthy notes of oud wood.


Buy Dark & Denim

All Colors


Scented with myrrh & ylang-ylang

Our All Colors Laundry Detergent preserves every nuance and helps all colored textiles stay vibrant so you can wash multiple colors in the same load of laundry. Scented with a warm, floral aroma of myrrh and ylang-ylang.


Buy All Colors

Odor Control


Scented with citrus & cedar

Our Odor Control Laundry Detergent is ideal for activewear and other textiles that are prone to attract bad odors, like sheets or towels. It targets bacteria and leaves your clean laundry with a bright and breezy scent of citrus and cedar.


Buy Odor Control

Hypoallergenic


Fragrance free

Our Hypoallergenic Laundry Detergent is a gentle all-around laundry detergent for anyone with sensitive skin, including babies. It is free from perfumes and preservatives and is officially recommended by Asthma & Allergy Nordic.


Buy Hypoallergenic

Gentle detergents for every garment

Sorting your clothes in separate laundry piles and using specialized detergents will dramatically prolong the lifespan of your garments. Our high-efficiency laundry detergents are designed for specific colors and textile fibers.

Mission

Breathing Fresh Air
into Textile Care

We are on a mission to modernize the centuries-old tradition of textile care, by giving you the very best tools to love and care for your clothes and home textiles. Making them look like new, so that they can last much longer.


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